YCL Jewels
YCL Jewels is an award winning jewelry brand founded by their amazing creative director, Fabienne Costa, who designs each perfectly polished piece herself. YCL Jewels pieces are inspired by the art in every day, resulting in a world-renowned brand that's both beautiful and intentional.
ChallEnge
YCL Jewels was our first client, and still is today. The challenge was creating a highly profitable digital campaign in a marketplace dominated by huge competitors with almost infinite budgets, and dominating market share.
Solution
We implemented an advanced SEO campaign targeting long tail search terms with high buyer's intent. This allowed us to seize page one of Google swiftly, and securely without long time frames for results that produced profit.
Result
292% increase in revenue — per month. Outranking huge brands such as Tiffany & Co, Cartier and Van Cleef & Arpels in a matter of weeks. Resulting in massive sales, but also international brand exposure.
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